Facebook Needs to Contextualize
Twitter is the buzz of the town. It would be hard for someone not to have heard of Twitter unless they live under a rock. The stunning Twitter growth has Facebook clearly worried.
This competition has been a good thing for consumers. It has pushed Facebook to open up more and open up faster. Facebook released its “Open Stream API” yesterday which basically allows developers to generate applications the way developers have for Twitter. The first such application is already on the street. It is an Adobe AIR application that works much like Tweetdeck without some of the bells and whistles.
It’s great to see Facebook competing with Twitter, but if Facebook really wants to win then they need to differentiate themselves. The way to differentiate themselves is by contextualization.
I have mentioned this in the past, but it’s important enough to bring up again. A person lives in many contexts. Most people have a work context, a family context, a friend context etc. My Twitter network is not the same as my Facebook network. Each of these networks are important but I need to keep them separate. My mother doesn’t really care about my interests in technology or sociology. She is more interested in what her grandkids are doing. The people I work with are interested in the technology information but not so interested in what my children are doing at summer camp.
If Facebook, or I suppose Twitter, wants to beat out the competition then contextualizing my relationships and the information that is shared based on that context needs to get figured out.
Four U.S. presidents have had a hand in taking a bad situation in Somalia and figuring out a way of making it worse.
In honor of the